End-to-End Digital Journey
Digital Campaigns
Experienced in building omnichannel campaigns that synchronise paid media, landing pages, and CRM automation—delivering measurable impact at every customer touchpoint.
Skills
Digital marketing campaign | Landing page optimisation | Paid social
Experience
4+ years
Tools
Meta Ads Manager | Google Ads | Unbounce | Marketo | Looker Studio | Mailchimp | ActiveCampaign | Hubspot | Mouseflow
Overview
I have experience building end-to-end digital marketing campaigns at a fast-paced startup, owning the full funnel from paid acquisition to CRM automation. Throughout campaigns, I focused on driving maximum results with limited budgets, guided by data-driven decisions and rigorous A/B testing.
Highlights
Built end-to-end campaigns
Hands-on experience creating end-to-end digital campaigns.
Meta & Google Ads with strategic audience targeting and creative A/B testing
Consistently improved lead generation by optimising social ads and landing pages.
Built high-converting landing pages and forms
Achieved highest of 30% conversion rate on a landing page.
The Work
End-to-end digital marketing journey
One of my most cherished experiences working at a startup was owning an end-to-end marketing campaign. This process taught me invaluable lessons. I became proficient with every marketing tool involved in campaign execution, and through relentless research and A/B testing of user behaviour and audience targeting, I've learnt how to effectively convert and nurture leads.
Paid media
With hands-on experience in paid media, I’ve managed campaigns across Meta and Google Ads, audience targeting, ad creative optimisation, and landing page alignment. My work integrates paid strategies with broader marketing automation, ensuring seamless tracking from ad engagement through CRM workflows. I take a data-driven approach to campaign management, leveraging A/B testing and performance analytics to refine results. While I'm not currently using these platforms daily, I'm confident in my ability to quickly regain proficiency as needed.
Lead magnet
Another unique experience I gained as a graduate marketer was building a lead magnet funnel from scratch. This taught me about crafting unique selling points and delivering true 'value' to attract leads. For the first time, I navigated the tension between stakeholder expectations (management's vision) and audience needs - a fascinating challenge in developing lead magnets that both filter for quality leads and generate sufficient volume. This balancing act refined my understanding of conversion-focused content design.
Landing page
With experience in both a startup and a large organisation, I've worked with both ends of the landing page spectrum. Startups demanded conversion-focused, constantly evolving pages with rigorous A/B testing, while Box Hill Institute prioritised brand-aligned pages that emphasised promoting marketable products and lead quality over pure performance.
