SEO & Web Optimisation
SEO & Web
A healthy website is the backbone of digital marketing—I leverage technical SEO and UX optimizations to increase organic traffic and conversions
Skills
SEO | CMS | HTML | CSS
Experience
4+ years
Tools
Semrush | Ahrefs | Nightowl | Surfer SEO | Google Search Console | Wordpress | Dato
Overview
As a data-driven digital marketing specialist, I excel at technical SEO audits, strategic keyword optimisation, and high-converting landing page design. By leveraging tools like Semrush, Unbounce, and Google Optimize, I effectively transform organic visibility into measurable business results - bridging the crucial gap between search performance and lead generation.
Highlights
Performed an extensive SEO Audit
Boosted website health scores by 12% (Semrush), fixing 51.79% of errors across 45K+ tasks
Keyword research and working with copywriters for SEO blog articles
Ranked for competitive terms ("French language course Melbourne", "Tai-chi classes")
Trained writers in SEO best practices
Knowledge-based training programs from UC Davis and Semrush
Advanced Content and Social Tactics to Optimize SEO - UCDavis
Optimizing a Website for Google Search - UCDavis (Coursera)
Google SEO Fundamentals - UCDavis (Coursera)
Introduction to Google SEO - UCDavis (Coursera)
How to Outrank Your Competition in Local Search (SemRush)
SEO Principles: An Essential Guide for Beginners (SemRush)
The Work
SEO
For the first half of my time at Box Hill Institute, I focused on upskilling in SEO through online training with Semrush and Coursera. I put this learning into practice by working with copywriters and conducting SEO audits.
What This Looks Like in Practice:
Technical SEO: Conducting comprehensive audits that fixed 51.79% of site errors, boosting health scores by 12% (Semrush). Migrating and preserving historical data during Google Analytics transitions.
Content Strategy: Training writers in semantic search principles and intent-based keyword targeting—helping rank for competitive terms like "French language course Melbourne and tai-chi."
Stakeholder Impact: Bridging developer and marketing teams to implement SEO best practices site-wide, from meta tag templates to crawlability fixes.
Web management
I collaborate with stakeholders to update content, design and optimise websites that balance business objectives with user experience. My process focuses on creating intuitive page structures, branded experiences, and user-friendly designs - all tailored to achieve meaningful results.
How This Translates to Real Projects:
Content Strategy: Auditing and refreshing outdated content to align with brand voice and user intent, while maintaining SEO value.
Stakeholder Alignment: Liaise with multiple stakeholders to deliver website updates and web pages that align with business objectives and brand-compliant copy.
UX-Centric Design: Simplifying complex navigations and A/B testing layouts for higher conversions.
