Reporting, analysis & strategy
Data & Analytics
I architect data systems that speak clearly—transforming raw data into stories and dashboards into decisions.
Skills
Dashboard | Reporting | Analysis | Stakeholder management
Experience
4+ years
Tools
Looker Studio | GA4 | Semrush | Salesforce | Databox
Overview
As a data-driven marketer, I take great joy in creating dashboards and exploring the capabilities of reporting tools. Understanding the data logic within digital marketing platforms has been one of my greatest strengths. Translating data into actionable insights has been a core part of my weekly-to-monthly practice throughout my professional career.
Highlights
Google UA export
Rescued 4+ years of Google UA data pre-sunset, designing legacy dashboards that preserved critical benchmarks for future strategy.
Used data-driven insights to refine marketing strategy
Made a suggested changes to the eDM strategy and formatting for weekly promotional emails, engagement increased by 12%, driving more traffic to the website. Additionally, the unsubscribe rate dropped below the industry standard of 0.4%.
The Work
Dashboard
As part of my digital marketing role, creating dashboards have been an essential aspect of my work from the beginning—whether for stakeholders or for my own reporting and KPI tracking. I always strive to go beyond basic requirements, exploring the full capabilities of each platform to create the most valuable and actionable dashboards possible with the available data.
I'm capable of creating dashboards with complex marketing data, integrating multiple logic layers and data sources to build insightful reports on platforms like Databox and Looker Studio.
Report & analysis
Although reporting is often the final step in a digital marketing campaign, it also marks the beginning of new strategies and optimisations. I regularly conduct weekly and monthly reports, analysing key performance data to uncover insights that drive decision-making. As part of stakeholder management, I rely on data-driven presentations to set realistic expectations and establish clear, achievable goals.
